Sunday, February 8, 2015

Grammys 2015: Beyonce, Jay Z, Kanye, Pharrell Hit Up Roc Nation Pre-Awards Brunch



Kanye West and Kim Kardashian arrive at the Roc Nation Pre-Grammy Brunch
Kanye West and Kim Kardashian arrive at the Roc Nation Pre-Grammy Brunch


Off the chain. Those three words are all you need to describe the chill yet fun atmosphere surrounding Roc Nation's annual Pre-Grammy Brunch 2015. Major names on both sides of the industry fence — artists and executives — didn't let a little rain dampen the party spirit. Held at the same sprawling Beverly Hills residence as last year's brunch, this year's gathering served up a seemingly unending supply of Ace of Spades champagne, D'Usse Cognac and delectable care that included down-home grits topped with a to-die-for lobster sauce.
Holding court in the VIP-designated area under one of three covered areas in the massive backyard: Jay ZKanye WestKim KardashianKelly Rowland and Roc Nation CEO Jay Brown. Spotted milling around and chatting up friends and colleagues: Big Sean and his mother, RCA urban music chief and ByStorm Entertainment CEO Mark PittsJ. Cole, Miguel, current Grammy nominees KemMali MusicLecrae, Primary Wave's Tom Maffei, Atlantic's Michael Kyser, WTnwr/Chappell's Jon Platt, music legend Nile Rodgers and Janelle Monae.
Actually getting into the four-hour long brunch — accessible only by shuttle bus and red wristbands — sometimes felt like waiting in line for a Disneyland ride.
11:24 a.m.: I am standing in one of four lines on first floor of parking structure, waiting for check-in table to open to get wristband to board one of the buses.
Between 5-10 sleek black buses are already lined up on curb outside of the parking structure to take guests to private house. Check-in time is noon.
11:30 a.m.: Time is moving slowly, but wait line now stretches down the first floor. Who are all these people and what do they do?
11:44 a.m.: Spotted in line, former Billboard editor Danyel Smith and husband and Rap Radar CEOElliott Wilson.
11:56 a.m. Overhear group talking about T.I.'s private show last night. PharrellB.O.B. among performers. Tyrese also hosted a soiree at his house last night.
12:09 p.m.: After someone says, "This is crazy," the check-in table opens. Among those in line now: Grammy director Jodie Blum.
12:47 p.m.: Finally get my red wristband and now standing in another line for a bus.
1:33 p.m.: Finally inside the mansion, reminiscent of the house in The Bodyguard movie. First people sited: industry godfather Clarence Avant and his son Alex.
1:49 p.m. J. Cole giving props to Grammy nominee Mali Music.

Kanye West and Kim Kardashian arrive at the Roc Nation Pre-Grammy Brunch

1:57 p.m.: It's raining. See singers Secyn Streeter and V. Bozeman (Empire) greet each other.
2:06 p.m.: Janelle Monae in a black-and-white polka outfit accented by a floppy red hat sits at a table on the upper patio.
2:10 p.m.: Meet up with Tim Blacksmyth, who manages Stargate production duo, and learn everyone in the crew has relocated to Los Angeles.
2:30 p.m.: Heading down the stairs to the VIP area, Beyonce and Gayle King are going back up the stairs.
2:45 p.m.: I say hello to Kelly Rowland, who says she didn't realize how great motherhood would be; wishes someone has told her earlier. Then introduce her to Mali Music, who says he's a huge Rowland fan.
2:41 p.m.: Singer/actor Tyrese arrives.
2:50 p.m.: Spot an unidentified guest, bend down under one table and pull out an Ace of Spades bottle and walk away with that and empty glass in hand.

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